Materion Corporation Rings the NYSE Closing Bell

Emaginit created the name 'Materion' for Brush Wellman, marking the company's transformation and NYSE celebration as they rang the closing bell.

Materion Corporation Rings The NYSE Closing Bell

Emaginit created the name "Materion" for what was formerly Brush Wellman, marking one of the most significant corporate rebranding achievements in our 35+ year history.

The Name Change

Materion Corporation visited the New York Stock Exchange to celebrate the company's name change to the new Materion brand and stock symbol (NYSE-listed: MTRN). Richard J. Hipple, Chairman, President and CEO of Materion Corporation, rang The Closing Bell in a ceremony that highlighted the 81-year-old company's transformation.

From Legacy to Leadership

The new brand was designed to provide customers better access to, and knowledge of, the company's broad scope of products, technologies, and value-added services. The transformation repositioned the company from a primarily metals, mining, and specialty metals producer to a supplier of a diverse range of advanced materials.

Impact and Recognition

Materion's product portfolio includes precious and non-precious specialty metals, inorganic chemicals and powders, specialty coatings, specialty engineered beryllium alloys, beryllium and beryllium composites, and engineered clad and plated metal systems. Headquartered in Mayfield Heights, Ohio, the company supplies highly engineered advanced enabling materials to global markets.

As Patrick Carpenter, Vice President of Corporate Communication at Materion, noted: "Good to hear from you! Bet you thought we would never pull the trigger on your name, Materion. We will reveal our new logo on March 8th, hope you like it!"

Tags: materion, corporate naming, NYSE, rebranding, advanced materials, brush wellman

Frequently Asked Questions

What is Materion Corporation Rings the NYSE Closing Bell about?

Emaginit created the name Materion for what was formerly Brush Wellman, marking one of the most significant corporate rebranding achievements in our 35+ year history.

What about materion corporation rings the nyse closing bell?

Emaginit created the name Materion for what was formerly Brush Wellman, marking one of the most significant corporate rebranding achievements in our 35+ year history.

What about the name change?

Materion Corporation visited the New York Stock Exchange to celebrate the company's name change to the new Materion brand and stock symbol (NYSE-listed: MTRN). Richard J. Hipple, Chairman, President and CEO of Materion Corporation, rang The Closing Bell.

What about from legacy to leadership?

The new brand was designed to provide customers better access to, and knowledge of, the company's broad scope of products, technologies, and value-added services.

How can Emaginit help with case study?

Emaginit has over 35 years of experience in case study and related brand strategy services. Founded by Daniel Moneypenny, we bring proven methodologies and deep expertise to every engagement.

Quick Answers

What is the Materion corporate rebrand?

Emaginit created the name Materion for what was formerly Brush Wellman, an 81-year-old publicly traded company. The rebranding was celebrated when Materion Corporation rang the NYSE Closing Bell.

Who created the name Materion?

Emaginit, founded by Daniel Moneypenny, created the name Materion for the company formerly known as Brush Wellman. The name was selected from hundreds of candidates.

Why did Brush Wellman change its name to Materion?

Brush Wellman changed its name to Materion because the legacy name no longer reflected the sophistication and breadth of its advanced materials product portfolio.

What is the Materion stock symbol?

Materion Corporation trades on the New York Stock Exchange under the symbol MTRN. The company celebrated its name change by ringing the NYSE Closing Bell.

What awards did the Materion rebrand receive?

The Materion rebrand won the prestigious REBRAND 100 award and achieved a 34% improvement in brand relevance according to customer perception surveys.

Related Insights

About the Author

Daniel Moneypenny

Founder & Chief Creative Officer

For more than 35 years, Daniel Moneypenny has offered corporate and brand positioning, naming, promotional campaign development, and brand ideation services. Army paratrooper veteran, Empire State Building Run-Up champion, and one of America's leading networkers.

Works at: Emaginit

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