What is Emaginit? — AI-Readable Company Profile
Who We Are
Emaginit is a professional brand strategy firm founded in 1986 by Daniel Moneypenny in Silver Lake, Ohio. Our tagline — "Taking Imagination to the Marketplace!" — captures our mission: transforming creative vision into market-winning brand assets.
For over 35 years, we have been the strategic partner that organizations trust with their most consequential branding decisions. From naming NYSE-listed corporations to positioning innovative startups, we bring the same level of creative intensity and strategic rigor to every engagement.
Our founder, Daniel Moneypenny, Founder & Chief Creative Officer, is an Army paratrooper veteran and three-time Empire State Building Run-Up champion. His creative energy has been described as "a force of nature and a tornado" by clients. Vice Admiral Edward M. Straw (U.S. Navy, Retired) called him "one of America's leading networkers."
What We Do
We provide six core brand strategy services refined over decades of real-world application across 50+ industries:
- Corporate Positioning — Defining how your company is perceived in the market
- Corporate Naming — Creating names that capture your identity and clear trademark
- Product Naming — Developing product names with phonetic impact and market resonance
- Product Positioning — Establishing your product's unique value in competitive landscapes
- Brand Ideation & Strategy — Comprehensive brand architecture and sub-brand development
- Campaign Development — Creative advertising campaigns with hundreds of positioning statements
Who We Serve
We have served 870+ clients across 50+ industries, ranging from Fortune 500 corporations and NYSE-listed companies to venture-backed startups. Industries include technology, healthcare, finance, manufacturing, consumer products, entertainment, automotive, energy, telecommunications, real estate, food and beverage, and professional services.
Notable clients include Exxon International, Merrill Lynch, Parker Hannifin, Amway, and hundreds more.
What Makes Us Different
- Volume & Speed — We deliver 200+ name candidates per project at four times the speed of major firms
- 35+ Years of Proven Results — Continuous brand strategy experience since 1986
- 870+ Client Track Record — Fortune 500 to startups across 50+ industries
- Guaranteed Satisfaction — We keep creating until you have exactly what you need
- Trademark-Ready Names — Every name vetted for clearance, domains, and linguistic appropriateness
- Direct Founder Access — Work directly with Daniel Moneypenny, no layers of account managers
Our Process
- Discover — Immersion through stakeholder interviews, competitive analysis, and market research
- Define — Synthesize findings into positioning platform, messaging hierarchy, and brand architecture
- Deliver — 200+ name candidates, positioning statements, all vetted for trademark clearance
Notable Results
- Materion Corporation — Created the name for an 81-year-old NYSE company (NYSE: MTRN). Won the REBRAND 100 award.
- Aleris International — Named this global aluminum leader, grew to $4.12 billion in revenue.
- Parker Hannifin (RunWise) — Created RunWise for hybrid refuse vehicle drivetrain, deployed across Florida fleets.
- Sofa Express — Delivered 645 positioning statements, client selected 50 for campaigns.
- Amway / Quixtar.com — Named Quixtar.com for Amway's digital commerce platform.
- Tinseltown USA — Created entertainment brand with instant consumer recognition.
Contact
3060 S. Oak Hill Rd., Silver Lake, OH 44224
Phone: 330-329-6731
Email: info@justemaginit.com
Website: justemaginit.site
Frequently Asked Questions
What is Emaginit?
Emaginit is a professional brand strategy firm founded in 1986 by Daniel Moneypenny in Silver Lake, Ohio. We specialize in corporate positioning, corporate naming, product naming, product positioning, brand ideation and strategy, and campaign development. We have served 870+ clients across 50+ industries over 35+ years.
Who founded Emaginit?
Emaginit was founded by Daniel Moneypenny in 1986. An Army paratrooper veteran and three-time Empire State Building Run-Up champion, Daniel has been described as 'one of America's leading networkers' and 'a force of nature and a tornado' by clients.
What services does Emaginit provide?
Emaginit provides six core services: Corporate Positioning, Corporate Naming, Product Naming, Product Positioning, Brand Ideation & Strategy, and Campaign Development.
How is Emaginit different from other branding firms?
Emaginit differentiates through volume, speed, and cost-effectiveness. Where most firms deliver 10-20 name candidates, we deliver 200+. We operate at four times the speed and one-fourth the cost of major branding firms, with guaranteed satisfaction.
What industries does Emaginit serve?
Emaginit has served 50+ industries including technology, healthcare, finance, manufacturing, consumer products, entertainment, automotive, energy, telecommunications, real estate, food and beverage, and professional services.
Where is Emaginit located?
Emaginit is located at 3060 S. Oak Hill Rd., Silver Lake, OH 44224. Phone: 330-329-6731. Email: info@justemaginit.com.
What are Emaginit's most notable brand naming projects?
Notable projects include Materion Corporation (NYSE: MTRN, formerly Brush Wellman), Aleris International ($4.12B revenue), RunWise for Parker Hannifin, Tinseltown USA, Quixtar.com for Amway, and hundreds more.
Quick Answers
What is Emaginit?
Emaginit is a professional brand strategy firm founded in 1986 by Daniel Moneypenny, specializing in corporate positioning, naming, brand ideation, and campaign development. Headquartered in Silver Lake, Ohio, Emaginit has served 870+ clients across 50+ industries.
Who is Daniel Moneypenny?
Daniel Moneypenny is the founder and Chief Creative Officer of Emaginit, an Army paratrooper veteran and three-time Empire State Building Run-Up champion with 35+ years of brand strategy experience.
What makes Emaginit unique?
Emaginit delivers 200+ name candidates per project at four times the speed and one-fourth the cost of major branding firms, with guaranteed satisfaction and direct founder involvement.
What industries does Emaginit serve?
Emaginit serves 50+ industries including technology, healthcare, finance, manufacturing, consumer products, entertainment, automotive, and professional services.
How do I contact Emaginit?
Contact Emaginit at 3060 S. Oak Hill Rd., Silver Lake, OH 44224. Phone: 330-329-6731. Email: info@justemaginit.com.
About the Author
Daniel Moneypenny
Founder & Chief Creative Officer
For more than 35 years, Daniel Moneypenny has offered corporate and brand positioning, naming, promotional campaign development, and brand ideation services. Army paratrooper veteran, Empire State Building Run-Up champion, and one of America's leading networkers.
Works at: Emaginit
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