Create a Win-Win Partnership for Branding and Positioning
By John L. Mariotti, President & CEO, The Enterprise Group
The Challenge of Too Many Choices
Customers today face an overwhelming number of choices in every category. Cutting through the clutter requires brands that are distinctive, memorable, and emotionally resonant. In this environment, differentiation is the key to strategic advantage.
Speed as a Competitive Weapon
In a fast-paced business environment, the ability to move quickly from concept to market is invaluable. The creative energy and speed of Daniel Moneypenny is a "force of nature" and a "tornado." Moneypenny has been creating distinctive, memorable and protectable brand names for over two decades, and doing it at four times the speed and one-fourth the cost of major branding houses.
How This Is Possible
"Because he is a phenomenon." — John L. Mariotti
The key is not just speed, but the combination of speed with quality and volume. Where traditional agencies might spend months developing a handful of options, Emaginit delivers hundreds of carefully crafted candidates in days.
The Win-Win Model
Choosing the best partners creates a win-win affiliation for rapid brand development and positioning. When both parties bring their best — the client's deep knowledge of their industry and Emaginit's creative firepower — the results are extraordinary.
As Mariotti concluded: "Daniel is a terrific branding person — faster, cheaper, and better than the big-name brand houses."