Emaginit - We Create and Develop Channel-Specific Sub-Brands
For more than 35 years, Emaginit has created and developed channel-specific sub-brands through corporate positioning, naming, campaign development, and brand ideation.
By the Numbers
- 35+ Years of Experience
- 500+ Brands Created
- 200+ Naming Projects
- 50+ Industries Served
What We Do
Corporate Naming
Create distinctive, memorable corporate names that capture your brand essence and clear trademark.
Learn more about Corporate NamingCorporate Positioning
Develop powerful positioning statements and taglines that define your market differentiation.
Learn more about Corporate PositioningProduct Naming
Name products that create instant recognition and drive consumer connection.
Learn more about Product NamingProduct Positioning
Position your products to own their category with compelling brand messaging.
Learn more about Product PositioningBrand Ideation & Strategy
Transform imagination into marketplace success with creative brand concepts.
Learn more about Brand Ideation & StrategyCampaign Development
Launch promotional campaigns that drive measurable results and brand awareness.
Learn more about Campaign DevelopmentSelected Work
Sofa Express: Campaign Development Success
Client: Sofa Express | Industry: Retail Furniture
Sofa Express needed multiple creative advertising campaigns to drive retail traffic and differentiate in a competitive furniture market....
"Give him a topic. His ideas are always sometimes off the wall, sometimes right on the mark, and always thought provoking. We recommend him highly. — Sofa Express"Read full case study
Tinseltown USA: Creating an Entertainment Brand
Client: Tinseltown Theaters | Industry: Entertainment
A new theater chain needed a name and brand identity that would evoke the glamour and excitement of Hollywood while feeling accessible and fun for family audiences....
"The Tinseltown name gives us instant brand recognition that would have taken years to build with a generic name."Read full case study
RunWise: Product Naming for Parker Hannifin's Hybrid Drivetrain
Client: Parker Hannifin Corporation | Industry: Automotive / Clean Technology
Parker Hannifin needed a product name for their innovative hybrid refuse vehicle drivetrain system that would communicate efficiency, intelligence, and environmental responsibility to fleet operators....
"The RunWise name perfectly communicates what our product does — it makes fleets run smarter."Read full case study
Aleris International: Naming a Global Aluminum Leader
Client: Aleris International | Industry: Aluminum Manufacturing
A major aluminum company needed a new corporate identity that would communicate innovation, precision, and global capability across international markets while supporting its growth trajectory....
"The Aleris name perfectly captures our identity as a global materials innovator."Read full case study
Materion: Renaming an 81-Year-Old NYSE Company
Client: Materion Corporation (formerly Brush Wellman) | Industry: Advanced Materials
An 81-year-old publicly traded company needed to transform its identity from a legacy metals and mining producer to a recognized leader in advanced enabling materials. The existing name no longer refl...
"Good to hear from you! Bet you thought we would never pull the trigger on your name, Materion. We will reveal our new logo on March 8th, hope you like it! — Patrick Carpenter, VP Corporate Communication"Read full case study
Latest Insights
Why Pushback Matters More Than Validation and How the Best Founders Use It
Pushback beats validation because it reveals confusion, risk, and real buying criteria. The best founders turn objections into sharper positioning and proof.
Positioning2026 Branding Updates: The Biggest Trends Shaping Brand Positioning and Growth
2026 branding is shaped by AI discovery, proof-based positioning, and flexible brand systems. Learn the trends and updates that drive trust and growth.
Brand StrategyWhy Raising VC Too Early Is the Fastest Way to Kill Your Startup
VC can accelerate a proven model, but raised too early it amplifies unclear positioning, weak unit economics, and premature scaling.
EntrepreneurshipNetworking as Brand Strategy in 2026: Turning Relationships into Revenue
In 2026, networking is brand strategy: build relationship equity, operationalize reciprocity, and convert trust into measurable revenue.
Brand StrategyThis Is the $8 Trillion Investment Opportunity VCs and Founders Can’t Ignore
The $8T longevity wave is really a healthspan infrastructure market. Winning requires credible positioning, measurable promises, and trust-first naming.
Brand Strategy7 Essential Skills Business Owners Must Master
Business owners grow faster when they master leadership, financials, time, sales, communication, positioning, and partnerships.
EntrepreneurshipThis Is the Simple Blueprint to Make Your Business Growth Steady, Predictable and Sustainable
Steady growth comes from clear positioning, a measurable demand engine, and capacity planning that scales delivery with demand.
Brand StrategyAleris is in Elite Company Among U.S. Private Firms
Aleris International, named by Emaginit, ranks among the top private companies in the U.S. with over $4 billion in annual revenue.
Case StudyProvocative Truth: Lessons from 30 Years Building Great Businesses
Hard-won lessons from three decades of building brands, launching products, and helping companies find their voice in crowded markets.
Brand StrategyUPSTACK Acquires Technology Solutions Advisor NPG Solutions
UPSTACK's acquisition of NPG Solutions marks another successful outcome for a company in the Emaginit network.
Industry NewsCreativity: Think Fast — Featured in H.O.W. Magazine
How Magazine featured Emaginit's creative approach to branding and naming, highlighting the firm's unique ability to generate massive creative output at unprecedented speed.
PressCreate a Win-Win Partnership for Branding and Positioning
John L. Mariotti of The Enterprise Group explains why choosing the right branding partner creates exponential value — and why Emaginit delivers at unprecedented speed.
Brand StrategyBrand New Thinking: The Emaginit Report on Sound Branding
A comprehensive report on the importance of sound branding, corporate positioning, and product naming — and why cutting corners can cost you everything.
Brand StrategyNaming a Company Right Can Spell Success
Why getting the name right is critical to business success — insights from Emaginit's decades of corporate and product naming experience.
Brand StrategyThe Game of the Name: Featured in Akron Business Magazine
How Emaginit founder Daniel Moneypenny became one of America's leading namers — generating massive volumes of creative options at unprecedented speed.
PressMaterion Corporation Rings the NYSE Closing Bell
Emaginit created the name 'Materion' for Brush Wellman, marking the company's transformation and NYSE celebration as they rang the closing bell.
Case StudyA Climb Like No Other: Conquering the Empire State Building Run-Up
At 74, Daniel Moneypenny conquered the Empire State Building Run-Up for the third time, achieving a personal best of 25:54 — proving endurance and mindset know no age.
CommunityThe Secret Every Successful Entrepreneur Knows But Won't Tell You
Daniel Moneypenny discusses building a high-level network and monetizing it — strategies for connecting with high-value people and growing your influence.
EntrepreneurshipTrusted by Industry Leaders
- Netflix
- Walmart
- KPMG
- Hulu
- Materion
- Path Robotics
Frequently Asked Questions
What does Emaginit do?
Emaginit creates and develops channel-specific sub-brands through corporate positioning, naming, promotional campaign development, and brand ideation. Founded by Daniel Moneypenny, we have over 35 years of experience.
Where is Emaginit located?
Emaginit is based in Dublin, Ohio, and serves clients nationwide across virtually every industry.
What industries does Emaginit serve?
Emaginit has served over 50 industries including technology, manufacturing, consumer products, financial services, healthcare, and more. Notable clients include Netflix, Walmart, KPMG, Hulu, and Materion.
About the Author
Daniel Moneypenny
Founder & Chief Creative Officer
For more than 35 years, Daniel Moneypenny has offered corporate and brand positioning, naming, promotional campaign development, and brand ideation services. Army paratrooper veteran, Empire State Building Run-Up champion, and one of America's leading networkers.
Works at: Emaginit
Ready to Transform Your Brand?
Let's start a conversation about how Emaginit can help you create lasting brand success.