RunWise: Product Naming for Parker Hannifin's Hybrid Drivetrain
Client: Parker Hannifin Corporation | Industry: Automotive / Clean Technology
The Challenge
Parker Hannifin needed a product name for their innovative hybrid refuse vehicle drivetrain system that would communicate efficiency, intelligence, and environmental responsibility to fleet operators.
Our Solution
Emaginit created the name 'RunWise' — combining the concept of operational efficiency ('Run') with intelligent technology ('Wise'). The name immediately communicates the product's value proposition: smarter, more efficient fleet operations. The name cleared trademark and resonated strongly with the target audience of fleet managers and municipal decision-makers.
The Results
The RunWise drivetrain was deployed in hybrid refuse vehicles across Florida fleets, with the name becoming synonymous with clean fleet technology. The Xpeditor E3 vehicles powered by RunWise demonstrated significant fuel savings and emission reductions.
"The RunWise name perfectly communicates what our product does — it makes fleets run smarter." - Parker Hannifin Corporation
About the Author
Daniel Moneypenny
Founder & Chief Creative Officer
For more than 35 years, Daniel Moneypenny has offered corporate and brand positioning, naming, promotional campaign development, and brand ideation services. Army paratrooper veteran, Empire State Building Run-Up champion, and one of America's leading networkers.
Works at: Emaginit
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