Sofa Express: Campaign Development Success

Client: Sofa Express | Industry: Retail Furniture

The Challenge

Sofa Express needed multiple creative advertising campaigns to drive retail traffic and differentiate in a competitive furniture market.

Our Solution

Emaginit delivered a massive creative output: 645 corporate and product positioning statements from which the client selected 50 for their campaigns. The campaigns included taglines like 'Don't Just Sit There... Sit Here!', 'Where Sitting Gets A Standing Ovation!', 'Our Masterpieces Come On A Frame!', 'We Specialize In Beauty,' and 'Free-Nancing.' This volume of creative allowed Sofa Express to maintain fresh advertising across seasons and channels.

The Results

The campaigns drove significant store traffic and brand awareness. Sofa Express praised the work: 'Give him a topic. His ideas are always sometimes off the wall, sometimes right on the mark, and always thought provoking. We recommend him highly.'

"Give him a topic. His ideas are always sometimes off the wall, sometimes right on the mark, and always thought provoking. We recommend him highly. — Sofa Express" - Sofa Express